For better lunch, try a new mousetrap


FoodsbySeveral years ago, Ben Cattoor worked at a company that hired a person whose sole job was to take lunch orders for employees, then run to a restaurant and bring back the food.

At another place he worked, Cattoor once noticed a deliveryman from the same sandwich shop visiting his building five times in a 20-minute span.

In a dysfunctional system that bordered on comical, Cattoor saw an opportunity and created Foodsby for businesses looking to streamline their lunch-ordering process. He calls it a “delivery network for restaurants.”

From a customer’s standpoint, once the desired restaurant establishment is in the system, orders may be placed for a single delivery at a designated meeting place and time.

“We are in the business of generating orders,” says Cattoor.