Startup Expands Best Buy’s Position with Car Connectivity



By Amy Gilroy, CE Outlook

Greenlight Connectivity Solutions was launched this spring to take advantage of the growing “connected” automotive marketplace. Greenlight is a unique venture between Best Buy and OpenAir Equity Partners.

GreenLight’s purpose is “to go after new market segments; anything related to connectivity in a vehicle,” said Ari Silkey, Greenlight’s co-founder and CTO and a former Best Buy Director of Product Development for cellular services.”

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