By Trevor Gilbert, PandoDaily
“Up until recently, it wasn’t clear what value social influence would have. There is the advertising value, sure, but no clear way to translate influence online into real money.
Wahooly is a service that gives actual startup equity to influential people in exchange for their social media marketing services. That might sound like a recipe for legal disaster, but today the company took a step toward bringing further legitimacy to it’s platform. The company has teamed up with financial services startup CapLinked to help the company perform due diligence, without the hassle of face-to-face meetings.”