Local startup Curenci is spending with a social twist


CurenciCause marketing is gaining momentum as a powerful tool for building relationships between brands and customers. One Minnesota startup is looking to take advantage with an intuitive system that simultaneously rewards merchants, consumers and charitable causes.

“It’s about reducing friction in financial transactions, while providing loyalty and impact,” says Curenci CTO Dale Schumacher.

The system is built on the back of a proprietary payment platform acquired from Alliance Card Incorporated (ACI) that has previously processed 800,000 and $20m of transactions, according to co founder and COO Mike Brooks

“Our technology is better than PayPal,” Schumacher declares.