PreciouStatus wins the 2012 Minnesota Cup High Tech Division [updated: video interviews]


PreciouStatusJudges from the Minnesota Cup business plan competition have just named PreciouStatus the winner of this years High Tech division — earning them a $25k cash prize, supporting services and broad visibility.

PreciouStatus is a mobile application platform that allows care providers, family members, and loved ones to interact real-time throughout the day to relieve stress and concern.  Best Buy executive turned tech entrepreneur Julie Gilbert-Newrai founded the company two years ago in response to her own simultaneous struggles around childbirth and death defying family illness.  The venture has since raised $1.2m in equity financing.

Known as the state’s largest entrepreneurial competition, the High Tech division is notoriously competitive.  Over 100 initial applications were narrowed down to 11 semi-finalists in early June before the three finalists, including Docalytics and Heroic, were selected about one week ago.  Notably, Heroic was named the runner up, earning some differentiation and $5k in cash.

“We’re really surprised that we won, to be honest,” Julie said in actual shock.

PreciouStatus will be competing against five peer division finalists (Student – Cognific; General – LifeFloor; Social – Toloko; Clean Tech – Envirolastech; BioScience – TBD) on September 6th at McNamara Alumni Center for an additional $40k as part of the overall grand prize.

PreciouStatus founder & CEO Julie Gilbert-Newrai

Heroic co founder and CEO Justin Barrett

High Tech division judge Doug Ramler


  • Tolstoi_46

    Congratulations to Mrs. Newrai and all the best moving forward. Regardless of what happens from here on out in this competition, Julie is an amazingly talented individual with a bright future ahead…

  • Dan Linstroth

    Thank you to all of the organizers, sponsors, and participants of the MN Cup and a huge congrats to PreciouStatus on the win! Another big “thanks” to Tech.Mn for your coverage of the event.

  • Guest

    Congratulations, Julie! :)