When we last checked-in with SmartThings, they had raised over $250k in under 5 days ;) using the socially popular crowdfunding platform. That figure has now more than doubled in two weeks time, as 3,018 backers from around the world have pledged $585k — with 16 days to go towards the ultimate target of $1m.
As partners, the teams will be working together to integrate the SmartThings technology into Instacube and vice versa. The relationship not only opens more doors for better connected outcomes — and more possibilities for fun along the way — but also represents a uniquely collaborative fundraising dynamic whereas the two are leveraging their fans to cross-promote. As D2M (Instacube) CEO Andy Butler stated, “This is Kickstarter at it’s best, entrepreneurs working with entrepreneurs to push innovation even further.” Absolutely beautiful.