General Mills fosters intrapreneurship with Idea Weekend

by Mike Bollinger

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General Mills recently held their first ‘Idea Weekend’ at their headquarters in Golden Valley. 

Dubbed “Idea Weekend”, and modeled very closely off of the Startup Weekend concept in the Twin Cities and elsewhere around the world, Idea Weekend was born out of the desire to capture the ideas, talent, and creativity of General Mills employees and provide an environment in which those ideas could be tried, executed, and gain exposure in a very short time.

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