Operating out of Minnesota for the past three years, Tiny Mission is a growing web and mobile development shop with an ambitious objective that belies the company name.
Focusing on enterprise software solutions for clients large and small, Tiny Mission also habitually churns out internal projects that are intended to scratch their own itch or fill market voids.
One of their latest side projects is Bump Your Lump, which hit the iOS App Store a couple weeks ago with a $1.99 price point. It’s run logging/fitness tracking software with a very specific twist: it’s geared toward women with new babies hoping to shed weight after their pregnancy.
“The apps that we’ve done on our own are apps that we wanted to see in the App Store and that we wanted to share with other people,” says account director Camilo Pineda, adding that the idea for Bump Your Lump materialized after one of the company’s programmers had a baby.
Pineda readily admits that there are “a million apps” that do the workout logging better than they do (he says he uses Nike+ every time he goes out for a run), but believes that the specialized features in Bump Your Lump differentiate it within a particular niche. The app tracks a person’s jogging progress while out for a run with the little bundle of joy, incorporating the weight of the stroller you’re pushing into calories burned and offering photo functionality that serves as a social feature (you can easily share images on Facebook) and a motivation tool (you can see the results over time).
So far, they’ve been pleased with the results. While he wouldn’t share specific numbers, Pineda insists that early sales for the app have surpassed their expectations, in no small part because Tiny Mission did something they haven’t often done in the past: translated it to add global appeal.
Bump Your Lump is available in five languages, providing a profound worldwide boost with numerous downloads in countries like Brazil, Portugal and France. Given that translating the app wasn’t very costly and has yielded substantial benefits, the developer plans to start following this path much more often going forward.
Turned around in three weeks or so, this is just one of many apps that Tiny Mission has built during spare time between client projects (their recent release, My Bag?, which helps travelers identify their luggage at the airport, is another example). To spread awareness of Bump Your Lump, they’ve tapped into social media and blogging – particularly the burgeoning “mommy blogging” space.
Still, at the end of the day, you don’t get the sense that achieving sky-high sales numbers is the prime directive with projects like these.
“It’d be nice to get extra income from that, but I think we’re looking for these apps to be more of a marketing test for our contract work,” says Pineda. “We’re entering this third wave of development where companies are looking for more from their apps than glorified websites – they want their apps to do something now.”
“When we can show some utility in our apps to our clients, we can get more clients and feed that side of it.”