Via News Release
“Minneapolis (November 27, 2012) — Greater Twin Cities United Way has developed an online game, called Pass The Grade, that not only educates players about the trials of school children in poverty, but raises money for educational programs with each game played. The campaign launches on “Giving Tuesday,” November 27, and runs through December 31, 2012.
Ecolab, Inc. is committing a total of $30,000 to the effort on two fronts: For each person who plays the game, found at www.uwpassthegrade.org, Ecolab Inc. will donate $1 to United Way’s Pass the Grade Campaign up to a maximum $10,000. For each person who donates after playing the game, Ecolab will also contribute a dollar-for-dollar match, up to $20,000.”