Millions more going into this Minnesota startup


Consumer Agent PortalConsumer Agent Portal (CAP) continues on the funding trail with the recent disclosure of raising $9.9m in equity financing.

Based in Minneapolis, CAP came on the radar last August when a whopping $18m was reported, followed-by a $6.6m convertible round earlier this fall; total capitalization is around $33m according to the SEC filings.

The startup isn’t talking specifics of their funding yet, but appears to be dividing the business into two areas:

KC Associates

Project CAP Agency Digital Marketing was created “to help independent insurance agents and carriers recruit and relate to today’s online insurance consumer.” is “a platform for delivering all of the marketing programs, products and services independent agencies need to compete in today’s digital world.”

Trusted Choice  “Addresses the insurance customer’s collective desire for knowledge, choice, and comprehensive service.”  Seemingly a lead generation network, the site enables consumers to evaluate insurance companies and discover individual agents.

Interestingly, CAP isn’t the only game in town when it comes to independent insurance agents.