Minnesota startup YELLaround launches into location-based event discovery

by Guest


By Josh Wolanin

Walking around any college campus or neighborhood and finding out what events a city has to offer has always been available. Every telephone pole and corkboard yields an array of old staples and pins from flyers past and present. Whether someone is trying to sublease a room, advertise a band or gain traction for a student organization the philosophy for flyers has always stayed the same, but should it?

Going off the premise of paperless event advertising, Minnesota startup YELLaround is launching for companies, people, communities and campuses to create awareness for their upcoming events.  Founded by Kyle Case and Trong Dong, YELLaround is now out of Beta and ready to hit the local market.

“We’re focusing a lot on the Twin Cities and corresponding campuses,” says Case. “With the hope to expand to other major metropolitan areas in the future that offer similar social situations.”

YELLaround works by broadcasting an event over a 20-mile radius. Not focusing on followers or friends, the application allows for completely open communication between certain regions of cities. If the event catches your attention, you can then “echo” that event which expands the radius in which it is broadcast.

“The echo feature allows your post to potentially become broadcast regionally or even nationally,” explains Case. Users can also filter what events show up in their feed. Using a feature referred to as channels, you can select certain categories such as jobs, events and sales to find related information.

YELLaround comes from the humble beginnings that many startups share, in which a couple of friends start coding in their basement after working their day job, realizing a need that has not yet been capitalized on.

The application is completely bootstrapped and built on top of the Ruby on Rails framework and then deployed through Heroku. While only offered through a browser so far, the team is working on an iOS application which will later be followed by an Android version.

Case likens YELLaround to the “news near you” sub applet offered by Google, in which users receive news within a 100 mile radius of their IP address.

“We’re trying to position YELLaround as the go to app for location-based events,” concludes Case. “Much like Twitter capitalized on Facebook’s status messages.”