Game On: Fanland


Did you know that Minnesota is home to over a dozen tech companies playing in the wide world of sports?

Underwritten by TST Media, the ‘Game On’ series explores this local cluster of technology, ranging from startups to the public market.

Fanland provides a social platform for sports fans to talk, read, shop, and play in one centralized location, saving fans time and money

When was your company founded and what phase would you say you’re in?

We started working on the idea of Fanland in Q4 of 2011 and as of September 1, 2012 we have completed the first version of the Fanland concept.

How many employees do you have? Have you previously raised outside investor capital?

We currently have 1 FT resource and several PT resources outside of the two primary owners. We have not accepted any external investment capital in Fanland and therefore have no outside obligations.

How do you make money?

The monetization strategy for Fanland is an aggregate approach incorporating sponsored activities, CPM advertising and a CPA driven fan shop.

What are your core technology products/services?

The site is constructed on a highly customized publishing platform built in-house and leverages integrations with Google, Facebook and Twitter as well as a myriad of news and tickets services, and incorporates a highly responsive design strategy to ensure a positive experience across all platforms, mobile or otherwise.

TST Media

What sports/markets/audiences do you serve?

We primarily target major American professional and collegiate sports teams, however our roadmap includes expanding exponentially into everything from global sports markets to local high school sports teams.

How does your company and technology enhance or advance the sport(s)?

Our main proposition is to introduce a truly social approach to the sports conversation. While many, if not all, of the major sports publishing services are making it easier for users to interact and share their content socially, they have yet to adopt a true social strategy that leads with user generated content. Mainstream media still relies on sports writers and corporate interests to generate and lead content creation. Fanland looks to take a more pure social approach, allowing the users to determine the conversation and topics of discussion as well as make it much more intuitive to tune into your favorite teams and connect with users with similar affinities.

How do you see technology in general changing the game in 5 – 10 years out?

I don’t think we’ll be changing how ESPN covers and disseminates news, however I see Fanland being an amazing tool for connecting sporting communities and creating a fun and engaging place for fans to compete for their teams by contributing relevant conversation and content. With many stories now referencing social media, I do see an opportunity for news outlets to reference Fanland as a more viable resource to acquire fan sentiment than what many media outlets are currently extracting from Twitter. With Twitter, the person contributing the tweet has no history or authenticity when making a statement or argument related to a team whereas Fanland users’ contributions are tracked back to the team and part of their public profile.

Is there anything else that you would like to add?

We are currently in discussions with various organizations about a potential partnership geared to match the experience of Fanland with a large user base.