Game On: SportRabbit


Did you know that Minnesota is home to over a dozen tech companies playing in the wide world of sports?

Underwritten by TST Media, the Game On series explores this local cluster of technology, ranging from startups to the public market.

SportRabbit is a national database and search engine that connects consumers to local sporting good stores and specialty products.

When was your company founded and what phase would you say you’re in?

The company was founded in late 2007 and we launched the full version of the site in 2009. We have doubled our sales every year and this year we are looking to build on that success.

How many employees do you have? Have you previously raised outside investor capital?

We have 4 employees with consultants. We have not raised outside investor capital, just funding from friends and family.
How do you make money?

We are a consumer internet start-up capitalizing on the growing local search market by targeting the specific niche of sporting goods. Our revenue comes from monthly sponsored/paid store listings, banner ads, as well as utilizing Google AdSense and online affiliate networks.

What are your core technology products/services? is a niche directory service allowing consumers to search for sporting goods products, brands and services across the United States. We built our inventory system to allow sporting good stores to integrate their inventory quickly/easily to help them get exposure online. Connecting consumers to stores that carry the products or services they are looking for is one of our goals and our inventory system helps us accomplish that goal. As long as consumers are happy with our service, the local stores will benefit.

TST Media

What sports/markets/audiences do you serve?

We serve the sporting goods industry retailers, brands, product companies as well as consumers.

How does your company and technology enhance or advance the sport?

Our overall goal is to improve the experience for consumers searching, researching and buying sporting goods. We started with all the local sporting goods retailers and we plan to launch some exciting features to build on that foundation.

How do you see technology in general changing the game in 5 – 10 years out?

Availability of products at local stores will improve to the point where you can search for products online and check the local store’s inventory from your fingertips. This technology is in its early stage with larger retailers, but as technology advances, smaller to midsized retailers will have to adapt. Google is already trying to insert themselves between the consumer and retailer by their recent acquisition of Channel Intelligence.

Is there anything else that you would like to add?

The way people search on the web is becoming more localized. In 2010, one out of every five search queries on Google were about places; in 2012, it was one in every three queries and is projected to be one in every two queries by 2013-2014. Currently in mobile search, over 50% of queries are already places specific. Local search is a big part of the web/mobile search industry and will continue to grow in years to come.

We have some exciting things happening over the next year, so keep an eye out for us.


  • Jeremy

    I love hearing that we have many tech companies in MN!

  • Solome Tibebu

    Go Cale (and UST)! Amazing grasp of SEO and sports equipment market