Best Buy, RedLaser partner on mobile app strategy



By Leslie Brooks Suzukamo, St. Paul Pioneer Press

“It’s an app, app, app, app world, and Best Buy is just trying to survive in it. The Richfield-based consumer electronics retailer says it is expanding on its nascent efforts to work with software developers of the mobile apps that allow consumers to comparison-shop on their smartphones.

It sounds almost as though Best Buy is trying to help customers engage in “showrooming” — when a shopper checks out a product in one store but then turns around and buys it for less from another retailer online. But Best Buy doesn’t see it that way.”

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