Entrepreneur 2 Entrepreneur: Michael Noble on Pivoting



Michael Noble

Thank you to Split Rock Partners  for underwriting the Entrepreneur 2 Entrepreneur series.

Minnesota tech entrepreneur Michael Noble recently discussed the launch of his latest startup, Apruve during Minnebar, where he subsequently coined the phrase “pivot towards the pain.”

Noble has been living in startup land for years (LimeWire & Nitch), learning a bit about the importance of pivoting early on.

1) What do you mean by “Pivoting”?