Minneapolis Web start-up gets its Thrill On



By Justin Miller, Star Tribune

“It’s not every day you can reach a market that includes surfers, hunters and motor sports enthusiasts. But that’s a snapshot of the array of outdoors types the founders of the Minneapolis-based Web start-up Thrill On are aiming to reach.

Shayne Mitchell, 38, an outdoor enthusiast and entrepreneur, started a site about a year and a half ago as a small venture focused on the outdoors. Mitchell, now Thrill On CEO, thought there was enough interest in the market but he needed help with funding and access. That’s when Brian Howe, 48, a former head of marketing at Target.com, got involved and suggested taking the venture in a more social, community-oriented direction.”

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