By Thomas Lee, Star Tribune
“Target just friended Facebook, big time. In its boldest foray into digital retailing, Target is launching Wednesday a test version of Cartwheel, an ambitious collaboration with the world’s largest social network that will allow users to earn savings via Facebook and then use their smartphones to redeem those savings in stores.
Though retailers have used social networks like Twitter and Pinterest to promote products and influence opinion, generating real sales has so far proven elusive. By using mobile devices to help drive people to its stores, Cartwheel might be the missing piece to this “multichannel” puzzle, Target officials say.”