E-commerce exploration: DefySupply


Defy Supply

Special thanks to CartStack for underwriting the new “E-commerce exploration” series.

What is the name of the company and what do you retail online?

DefySupply, we have a selection of 4,600+ furniture items, all produced on-demand, from leading global manufacturers.

When was your company founded and by whom?

Founded by myself, Brent Gensler, in April 2008.

What was impetus to start Defy Supply?