By Suzy Frisch, Twin Cities Business
“Years before YouTube even existed, UnityWorks Media made a bet on the power of video. Since 2001, the Bloomington agency has been helping car dealers and other clients use video to drive traffic to their websites, and, ultimately, increase sales.
UnityWorks started with the automotive industry, pioneering the video “walk-arounds” dealers use to show off their inventory. Over the years, the agency has developed technology that enables clients to customize their video offerings, so that a 20-something looking for a sports car sees something different than does a middle-aged woman searching for a family-friendly SUV.”