iNeuron launches on Kickstarter


Last month, Adventium Labs announced the expansion of mobile gaming division Andamio Games to “Pursue the creation of  collaborative, mobile device games that comply with educational standards and take full advantage of the capabilities in mobile computing.”

Now they are taking their pursuits to Kickstarter with iNeuron, a mobile game that teaches high school neuroscience in a multi-player mobile environment.

“iNeuron takes science education to a new and a different level by re-imagining the traditional classroom experience using technology and a mobile game environment. Rather than the traditional teacher lecture, students are able to interact with the content in engaging ways (multi-media interactions such as touch screens, video, audio, and graphics) and collaborate with other students and the teacher in multi-player mode.”


The current iNeuron prototype was developed in collaboration with the University of Minnesota, and funded by a 2-year grant from the National Institute on Mental Health (NIMH) targeted at improving K-12 neuroscience education.

“…with the increased confidence that comes from understanding a concept, students are more likely to pursue science and technology related careers or, at the very least, not be intimidated when encountering these subjects. New standards for education specifically require teaching neuroscience (e.g., Next Generation Science Standards–NGSS). Tools to help teachers adapt their lessons to these new standards are not widely available.”

As CEO Kyle Nelson previously mentioned, their beta testing is already in motion. “Every teacher in our initial evaluations of iNeuron (5 teachers, 13 classes, and 311 students so far) has asked for it. An independent assessment showed an improvement in neuroscience learning.”


With a support levels ranging from $1 to $8k, if at least $25,000 is pledged by Wednesday June 19, the project will be funded.

The Kickstarter approach seems to be but one part of a broader strategy for Andamio, considering they are also pursuing traditional funding routes via angel and Federally funded R&D, saying that “We have a Phase 2 SBIR proposal submitted to NIH for iNeuron. This and angel funding each takes time and have their own risks” 

“Our NIH funding has ended and now it is up to us to get iNeuron into the classroom. The only impact of not succeeding with Kickstarter is that iNeuron will not be available for the 2013/14 school season.  That’s why it is the goal of the Kickstarter project, and why it’s an important effort.”

Perhaps iNeuron will follow suite with two other recent Minnesota crowdfunding wins including Spark Core and JamStik.