Beta Byte: Mobile Composer



mobileComposerLogoBeta Byte is a series underwritten by Bust Out Solutions for that early stage tech found somewhere between idea and traction.
Are you in this phase?

What is the name of the company and/or product? Where is it found online?

Mobile Composer, LLC.

What problem does this solve?

The mobile explosion has created both opportunities and chaos for many companies. Mobile Composer provides a simple solution. Delivered as Software as a Service (SaaS), Mobile Composer’s development platform enables non-technical users to plan, create and prepare mobile apps for deployment to an enterprise or public app store. In turn, companies are empowered to quickly scale their mobile initiatives while employing best practices for quality and security. With embedded analytics, Mobile Composer tracks elements and interactions to the individual level, measuring engagement and driving continuous improvement.

What is the full launch/release date planned?

We are continuing to develop the solution as we are working with our founding customers.  We will have a full public launch Q1 2014.

Bust Out Solutions

Who is on the team?

Loren Horsager, CEO, and Catherine Gillis, Chief Marketing Officer, are founding partners and comprise the Mobile Composer leadership team.

Loren Horsager has 19 years of experience building teams to deliver software solutions, and manage consulting organizations.  For the past four years, he has led mobile teams helping numerous companies develop over 40 mobile apps.  His experience in building great teams and focus on solving the right problems has led to two of these apps being featured by Apple as best practices for delivering sales and marketing solutions for the enterprise.

Catherine Gillis has 25+ years of experience in leadership positions within sales and marketing organizations. She has helped launch numerous new ventures and led teams to create and implement global marketing and business development plans. For the past three years she has helped to create and build relationships with enterprise organizations that employ mobile solutions as core business strategies.

What is the specific technology or combination of technologies that makes it work?

Our solution uses a web platform built on the Microsoft platform (ASP.NET, MVC, SQL Server).  Our mobile apps are built for iOS and eventually Android and Windows Mobile.

Is there a revenue model?  How big is the market and how will you scale?

We are developing a Software as a Service solution for enterprise sales and marketing organizations that need to deliver mobile solutions.  We are selling our solution as a licensed service.

What is your greatest strength?

Our greatest strength is the depth of understanding and experience our team has in helping companies address their need to build the mobile enterprise which has led us to develop a simple, scalable and better way for corporations to create mobile applications.

What is your biggest weakness?

We have several additional customers but cannot grow to support these needs without additional funding.  We currently need to raise additional capital to complete the full, enterprise solution.

What is one resource you could use that would take this to the next level?

We are currently working to raise funding via both investors and founding customers.

Is there anything else you would like to add?

We appreciate for helping build a vibrant entrepreneurial community.  We would love to share what we are doing with others. If interested, please contact us through our web site at