By Katharine Grayson, Minneapolis – St. Paul Business Journal
“Serial health care entrepreneur Abir Sen has launched a startup that aims to be the Charles Schwab of health insurance. And he’s attracted some well-heeled investors who want to bet on his vision.
Sen’s Minneapolis-based company, Gravie, lets consumers shop and pay for health insurance coverage online. Users don’t have to scour both the private market and public exchanges like Minnesota’s MNsure for the ideal plan. Instead, Gravie will pick the best option from either marketplace, in much the same way a securities firm buys shares of a specific stock through either the New York Stock Exchange or Nasdaq, Sen told me in an interview Monday.