San Francisco investor and advisor Emil Michael led, alongside angels from Minneapolis, Denver, and Kansas.
The startup was initially founded by Dori Graff, Andrew Norell and Mary Fallon in 2010 as a way to tag and track physical items of meaning using mobile + QR. Later, a shift was made towards creating a p2p marketplace for parents to swap ‘kidstuff’ — clothes, toys, accessories, etc.
Seed money has enabled Kitizen to find official office space, hire their first employee and rebuild their new app from the ground up — now live in iTunes.
“There’s incredible opportunities around community, curation and convenience when it comes to parents and their kids,” explains Graff. “Our ultimate goal is to be the number one destination for parents to find kids gear,” Nichols added.