St. Paul startup Optimine banks $4m in VC for enterprise ad optimization

optimine_logoSt. Paul startup Optimine has raised $4.15m of a $5.15m venture financing round, with $1m open according to SEC disclosures.

Named investors include previous backers Ann Winblad, Hummer Winblad Venture Partners (CA) and Toni Sikes from Calumet Venture Fund (WI).

Optimine began in enterprise paid search optimization roughly four years ago, founded by Rob Cooley and Doug Bryan.  Over time, the company has extended their technology to meld cross-channel (Google, Yahoo, Facebook, etc.) analytics with granular predictive modeling that determine unique value per impression (VPI).