Optimine began in enterprise paid search optimization roughly four years ago, founded by Rob Cooley and Doug Bryan. Over time, the company has extended their technology to meld cross-channel (Google, Yahoo, Facebook, etc.) analytics with granular predictive modeling that determine unique value per impression (VPI).
“When you pay for a banner ad, the big question is ‘how do you get value out of it’?” Cooley says. “Marketers have historically tried to solve the online advertising equation with 3rd party cookies, but the myriad of devices people are using has changed everything. We use high-end predictive models that are proven effective (15-40% lift) across all devices without using questionable means to track visitors.”