Like many entrepreneurial ventures, fotoClient was born out of a painful need that the founder saw in his own line of work.
As a professional photographer, Elijah Parker was dissatisfied with the business management software available on the market. So he went about creating one that better solved his needs. Two years later, he and co-founder Isaac Kamsin are now soft launching that product with the hopes of addressing those same deficiencies that first led Parker to dive into the project.
A cloud-based system for managing photography clients from lead acquisition all the way through the completion of an assignment, fotoClient offers wide-ranging functionality. The software features lead tracking, email integration, calendar scheduling, workflow support and more.
“Essentially you can run your whole business from within here,” says Kamsin, a long-time friend of Parker’s who teamed up to build fotoClient and now serves as the company’s Chief Operating Officer.
After recently kicking off its beta period, fotoClient has already received a “ridiculously good response” from photographers who have had the chance to try it out, according to Kamsin. He says that their MN-based team — presently made up of four part-time employees — has been heavily focused on tweaking their offering based on the feedback they’ve received.
The idea with fotoClient, like any good product, is to shape it to the needs of the customers it will serve.
Kamsin notes that there are similar services available on the market, including ShootQ and Tave, but adds that there’s a specific strategy in place to set this one apart.
“The main difference between fotoClient and our competitors is that we focus a lot on the design and it make it very powerful, but we want to make it easy to use.”
Differentiation through aesthetics and usability? At least one major company has had some success with that approach.
“It’s a very cliche thing to say, but we want to take the Apple approach to design,” Kamsin says. “Photographers are very creative people and I think it’s kind of a punishment to make them use Excel.”
While fotoClient is currently being made available for free, the company will eventually begin charging. At that point, they hope to get a snapshot of the software’s revenue potential.