Rochester tech entrepreneur acquires e-commerce site, plots turnaround


guyvillenewAs a long-time e-commerce consultant for companies seeking to boost their online sales, Nate Ende knows a thing or two about selling products on the Web.

Always looking to stay busy and put his carefully honed skills to use, Ende realized that he wanted needed a side project. So last fall, he negotiated a deal to purchase, an underperforming biz that had been owned by California-based Shopping Stand, one of his company’s clients at the time.