Target Plans Series of Mobile Games with Brand Partners



By Natalie Zmuda, AdAge

“The popularity of simply designed, maddeningly addictive mobile games is soaring, as evidenced by the “Flappy Bird” phenomenon. And Target is hoping to capitalize on the trend with the launch of as many as half a dozen mobile games this year.

The retailer plans to work with brands on the launch of the games, tying them to product launches or specific events. On Sunday, it launched “Pop It!” with Purina’s Beggin’ brand as a way to promote this month’s launch of Beggin’ Party Poppers a new dog treat that comes in a canister shaped like a pig’s head.”

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