Horse Sense Shoes raising $1.1m


HorseSenseShoesPlymouth-based Horse Sense Shoes is raising a $1.1m equity round with $505k committed, says the SEC disclosure filed this week.

Launched in the fall of 2011, founder Mike McHugh has been fundraising off and on since the start for his hardware + software invention.

The combined technology involves an embedded sensor available in either a horse’s shoe, or as a patch, which can transmit indicators like heat, pressure, and pulse to a SaaS dashboard and/or mobile device.  This ‘health monitoring’ helps horse owners and handlers identify early indicators in performance horses that “account 500 Million dollars in losses each year,” according to the company.