The ‘search and shopping awareness engine,’ provides a free service that allows users to track anything they want on the web, helping to capture users’ interests and keeping them aware of key events they want to monitor online using a single private account. Launched in June of 2013 by Doug Berg, TrackIF has more 350k+ users who are tracking over 1 million online elements.
TrackIf also provides B2B retail site integration to drive sales, including branded tools to help capture purchase intent, out-of-stock tracking, and new item alerts, and re-marketing.
“We’re making great progress on the B2B space with clients like Cost Plus World Market and Last Call by Neiman Marcus,” Berg says.
The funding is for customer acquisition, product development and market expansion. TrackIf also added board members Stuart Larkins with Chicago Ventures and Dan Frawley with Corporate Executive Board.