Eatiply is a cause marketing platform that fights hunger while providing businesses & non-profits with a tried and true marketing solution. Launched a year ago, partner restaurants can setup a ‘buy one, donate one’ meal campaign for their patrons. With presence in the Twin Cities, Arkansas, Seattle, and soon to be San Francisco — Woodbury estimates that 500,000 meals have been donated so far.
“We essentially are creating a Yelp like platform for charities to highlight their cause marketing partners and transactional fundraising campaigns,” Woodbury says.
While Eatiply serves nonprofits and is grounded in a social purpose, it is a distinctly for profit company with a team of 13 working on the business from downtown Minneapolis.
The Points of Light acceleration process started in April, and over a two month period includes both travel and remote support from Points of Light. On June 20th, a demo day in Atlanta will feature all 14 cohorts vying for their opportunity to pitch for funding, although Woodbury says revenues are growing and may be sufficient to propel the growth process.
Throughout their incubation process, Eatiply is developing a more scalable SaaS platform called LinkedCause that will allow nonprofits to simply create and deploy their own campaigns. Ultimately, he sees a shift in focus to LinkedCause as really the big picture plan.
“Eatiply is basically the first user, originally designed to test a novel meal donation model for restaurants. Next, were going to take what we’ve learned and make it fully automated. Our technology expansion will include both more partners for Eatiply and enable other charities to independently offer their own version of partnered cause marketing transactional campaigns,” Woodbury says.