Thank you Scrimmage for reinvesting!
What does Scrimmage do?
Scrimmage started as a sales force training and development consulting company that first re-invented itself as a mobile learning software company, and is now re-inventing itself again as a sales force engagement and enablement company.
When did Scrimmage start and where is it based?
We are headquartered in the North Loop area in Minneapolis. Our consulting practice was founded in 2007, but in every practical sense the true founding of Scrimmage as a software company was in late 2011 with the introduction of Playbook, our first enterprise product.
What is something unique about the company?
For starters, our people our great and I don’t know of a team that puts in the hours and works as hard as they do. I know a lot of executives say that, but it’s the truth, and I would be in an unhappy place without the collection of people we have working at Scrimmage. Secondly, I think where we are going in our sector is truly unique and sets the stage for thinking about sales force effectiveness issues within an entirely new construct. SFE has shown a lot of promise, but the actual value being derived from many of the solutions is inadequate quite frankly, and our new suite of products will bring together a lot of incongruent pieces of the SFE puzzle in a really compelling way. I am excited about our team, our vision for the future, and our ability to make it happen.
Why sponsor TECHdotMN?
It’s the only destination I go to on a regular basis for local tech news. The content is relevant to our business, we like staying up to date on what is happening in Minnesota tech, and it’s a good place for us to recruit. We are always looking good people.
How could Minnesota’s tech industry improve from your point of view?
I am generally bullish on Minnesota’s tech industry. I don’t have any delusions about competing on certain levels (e.g. overall ecosystem/community) with other established hubs of tech activity like the Bay Area or the East Coast, but from a talent, ideas, and execution perspective, I think we already are competing in many areas.
The other thing I would say is that we have a lot of great tech people who have a rich legacy on the consumer tech side, and I think that is something that we are really starting to leverage. From an enterprise software perspective, people who want to bring consumer level design sensibility/usability to the enterprise really helps because we all know enterprise software needs a lot of help:)
Is there anything else that you would like to add?
One thing I would add is related to my previous point about Minnesota tech. Right at the moment, we have a lot of external momentum from a political, economic, and cultural perspective that is really helping boost Minnesota tech. The city of Minneapolis is poised to grow by 100,000 residents over the next handful of years. What that means is better density, better mass transit, better communities, and all the other amenities (e.g. cool restaurants, bars, pro sports, coffee shops, art, culture) that go with it. In other words, all the ingredients that make working at a tech company in a cool urban environment all that much more appealing. You can already see some of the positive impacts of this in several of our local neighborhoods. We have an emerging tech corridor taking shape that runs from Uptown, through downtown, the North Loop, and into Northeast that in many respects is just getting started. We just need to keep pushing forward and doing our part as a tech community because the wind is at our back.