The company and product, which was previewed last year in our ‘Beta Byte’ series, makes educational applications for the lockscreen layer of Android devices.
The acquirer, Santa Monica, California-based Science Inc., “Funds, develops and advises companies focused on solving the everyday problems of modern living.”
A Phd. candidate in Electrical Engineering, Olson conceived the app initially as a means of increasing his studying outcomes, but soon realized the potential to create a broader solution at scale. Nowadays, Hiq has approximately 20,000 installs and almost 3 million user interactions per month.
Part of the winning strategy includes an in app currency used to unlock additional question packs. The first pack is free and the user can pick from Math, Vocabulary, Language (17 language translations), Engineering, and Trivia. A user gets more coins from answering questions correctly and completing challenges. Business customers can also license their own ‘white label’ versions of the proprietary product.
“Science really likes the idea of educational lockscreen apps,” Olson says. “They are going to expand into the space with our assistance. When developing Hiq Lockscreen the focus is always on education, fun, and ease of use.”
Olson and development partner Adam Link intend to keep the operations based out of Minnesota for the foreseeable future.