How Field Nation grew 1,073% in three years



Screen Shot 2014-09-15 at 9.59.58 AMMinneapolis tech venture Field Nation is on a tear, growing revenues by 1,073% over the past three years to $43m and earning a spot at #445 on this years Inc. 500.

Field Nation provides an online platform that connects service providers with job opportunities on demand. The company got its start in 2008, targeting the IT sector, and continues to branch into new geographies and industries.

We reached out to founder and CEO Mynul Khan to hear more about what’s working:

1. Technology – The platform that exists today has evolved considerably since its debut in 2008. We ask for feedback and listen to users with frequency, resulting in constant technology enhancements that ultimately make the platform intuitive and easy to use. From business analytics, reporting and integration, to the most popular ticketing and accounting software — Field Nation delivers the right tools that simplify how organizations approach the way they staff and complete mission critical projects.

2. Relationships – We help create and build buyer/provider relationships and provide a best-in-class set of web-based tools to manage projects. Our specialty is in on-site service delivery, so the people who deliver their skills and services, and the people who request and oversee these projects, can’t hide behind the anonymity of distance and Internet aliases. Our users physically show up, shake hands, smile and engage with each other face-to-face – and a relationship results.

3. Ease of Use – Field Nation is completely free to use for both service buyers and service providers. We get paid only when a project is successfully completed and after the service buyer pays the service provider with whom they contracted. In addition, with our latest website platform upgrades, we continue to simplify the process for buyers and providers. Making users jump through hoops – like long registration and sign-in processes, is painful. As we’ve reduced the amount of time it takes to complete a work order, find a provider and manage the work to completion, we’ve found our use-rates have increased dramatically.

4. Key hires – We have staffed our business in order to stay ahead of customer demands. We don’t try to fool ourselves into thinking “less is more” as the business grows. We hire strategically so the Field Nation team can exceed user expectations and continue to develop the company for continued growth. Our team of senior leaders are focused on accommodating and accelerating growth but also charged with keeping every employee energized, motivated and engaged.

5. Global reach – We gear our planning toward global workforce needs, not just U.S.-centric labor trends and demands. A dynamic, flexible and results-oriented global workforce is the future and, many times, other countries adopt certain trends faster than U.S. companies. In 2012, we expanded into Canada. In the summer of 2013, we expanded into Mexico, Brazil and 12 countries across Europe with a focus on the United Kingdom. This international growth will continue in 2015.


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