By Ben Walker
How are retailers and brands using new technology to engage their customers in the dynamic world of retail?
Organized and led by Kim Garretson, this afternoon session opened with an overview on trends in next generation digital strategies in retail. From there, a panel of venture capitalists spoke to both their interests in the retail sector as well as midwest investing.
“We invest in the Midwest because the people are nice,” said Chicago Ventures’ Stuart Larkins, only half joking. Pritzker’s Jeff Maters was more pragmatic: “When companies in the Midwest do manage to get the capital they seek, they generally win, and can out-compete Silicon Valley.”
Eight pitches from entrepreneurs pursuing new retail products was the highlight of the afternoon. Of those, here’s more on locally known TrackIF and Jingit: