Watch Minnesota startups Jingit & TrackIF pitch their retail tech

by Guest


Shopper-Marketing-ExpoBy Ben Walker

How are retailers and brands using new technology to engage their customers in the dynamic world of retail?

That was the all important question addressed during the ‘startup symposium’ at this week’s Shoppers Marketing Conference & Expo at the Minneapolis Convention Center.

Organized and led by Kim Garretson, this afternoon session opened with an overview on trends in next generation digital strategies in retail. From there, a panel of venture capitalists spoke to both their interests in the retail sector as well as midwest investing.

“We invest in the Midwest because the people are nice,” said Chicago Ventures’ Stuart Larkins, only half joking. Pritzker’s Jeff Maters was more pragmatic: “When companies in the Midwest do manage to get the capital they seek, they generally win, and can out-compete Silicon Valley.”

Eight pitches from entrepreneurs pursuing new retail products was the highlight of the afternoon. Of those, here’s more on locally known TrackIF and Jingit:

“If marketing doesn’t have real-time knowledge of the transaction, they are falling behind.“ says Jingit CEO Joe Rogness while on stage. His company’s paid engagement model incentives consumers for interacting with advertisements, receiving and redeeming brand offers.

“Just as retailers are tracking customers, customers have the opportunity to track retailers with,” explains TrackIF founder Doug Berg. The emerging product helps consumers personalize their web alerts based on interests, tracking 1,800 shopping sites. With over 400,000 users, Berg says TrackIF is saving users over $10 million dollars a month.