Homeowner Tracker wins the 2014 Fowler Business Concept Challenge



University of St. Thomas Graduate students Jacalyn Peterson and Amanda Klosner won the 2014 Fowler Business Concept Challenge.

Last Friday, at a time when much of Minneapolis was idling in rush hour traffic, dozens of St. Thomas Students were anxiously awaiting the results of this years Fowler Business Concept Challenge.

It was the sixth annual and 36 teams were competing for recognition, validation, and ~$60k in scholarships across three divisions.  At the graduate level, Jacalyn Peterson and Amanda Klosner came out on top for Homeowner Tracker – a website and/or app for homeowners to manage ongoing maintenance and updates to residential real estate. The idea is to sell Homeowner Tracker to real estate agents who wish to (a) provide a value-add to their clients and (b) maintain an engaged relationship for life.

The idea came from a business and entrepreneurship class, as part of a nights and weekend MBA program in pursuit. By day, Peterson is a product manager with Deluxe, while Klosner is a data analyst with UnitedHealth Group.

“We know we have a great concept and need in the market.  We’ve already taken names for customers and investors.”


The Fowler Business Concept Challenge is named for 1966 St. Thomas graduate Ron Fowler, chairman and CEO of Liquid Investments Inc., and principal owner of the San Diego Padres. To date 803 student have participated, with winners earning their share of almost $300,000 in scholarships. 2012 winner COACH App has moved from idea to reality, now counting for a significant portion of revenues at Eden Prairie SaaS firm Delaget.


 (L-R): Braden Ericson, Alan Silber, Ryan Sheehan. 

Mobile event discovery platform Jabb Labs earned 2nd place in the undergraduate division + best presenter.  These emerging entrepreneurs have a patent pending for their approach to connecting people nearby with events nearby.  Consumers can create, launch, promote and analyze events; businesses can  targeted campaigns with a unique real time marketing channel.

The University of St. Thomas (UST) is the largest private university in Minnesota and Opus College of Business serves more than 5,000 students in both undergraduate and graduate degree programs. Over 18,000 annually participate in executive education programs, making Opus the top 25 percent of accredited business schools nationwide.