MN Tech Startup Retention Hero Debuts Predictive Marketing SaaS

Predictive lifecycle marketing is a relatively new concept for many, based on using analytics to determine customer tendencies and purchasing behaviors so that communications can be sent at the most opportune and effective points in time.

Hans Kuder, a longtime software engineer, has built a product called Retention Hero that helps ecommerce companies leverage this information to get the most out of their customers and incite repeat business.

Kuder’s previous position was with a company called, which made online store builder software for people who wanted to set up ecommerce shops. He says that one of the biggest challenges he saw with clients was finding ways to effectively market to existing customers.