Mobile Realty Apps banks $1.8m & changes name to HomeSpotter



Via News Release

“January 26, 2015 (Minneapolis, MN)—HomeSpotter is now more than a great feature in your favorite home search app. It’s the new name of real estate tech company, Mobile Realty Apps. The company was named Inman News’ Most Innovative Real Estate Startup in 2012, due in part to their augmented reality search feature, called HomeSpotter.”

Midwest Capital Call 2015

“We knew the HomeSpotter name had consumer appeal, plus it’s easier to say than Mobile Realty Apps!” said Aaron Kardell, founder and CEO of HomeSpotter. “As we began to shift our communications strategy away from technical specs and features, towards solutions for agents and their clients, we knew the HomeSpotter name was right for the company overall.”

Tailored to each customer’s brand and multiple listing service (MLS) data, HomeSpotter mobile search apps are available to more than 200,000 real estate agents throughout the United States and Canada. Customers include some of the largest MLSs, franchisors and brokers, including California Regional MLS. And in their home state of Minnesota, they provide consumer search apps for two of the largest brokers—Edina Realty, a Berkshire Hathaway affiliate, and RE/MAX Results.

The new name and communications strategy has resonated with HomeSpotter’s customers, as well as investors. HomeSpotter just closed a $1.8 million round of funding, led by Brightstone Venture Capital, Confluence Capital Partners, Mike Bollinger and other angel investors. The funds will be used to enhance infrastructure and hire more developers.

Also included in the rebrand was a refreshed product strategy. “We’ve adjusted our product offerings to match the way in which our customers are buying our apps,” said Kardell.

For example, HomeSpotter’s Business and Enterprise solutions were combined into HomeSpotter Signature, offering a powerful base app that’s branded to each customer, with the ability to add feature packages. And MLSs can choose from Core and Premium versions of HomeSpotter for MLS.

“2015 will be an exciting year for our staff, customers and investors. In addition to the rebrand, we’ll have some major platform enhancements, new features and even a new product,” said Kardell.

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  • Paul Prins

    Sounds like a great step forward, and a great team of investors. Congrats

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  • Daren Cotter

    Congrats Aaron & Team!