Rochester Startup GoRout is Bringing Wearables Onto the Field

Go RoutMike Rolih has a long history with sports — he’s played them, coached them, and observed them for decades.

Now, he’s enhancing the game through technology with the introduction of his new company Go Rout.

Created to help football coaches improve their efforts by bringing the playbooks onto the field, Go Rout’s wearable hardware and playmaking software combine to help teams step up their game in real time.


“The huddle is going by the wayside,” Rolih says, “Reviwing film and calling plays is so slow.  Using our system, coaches are yielding 20-25% more practice time.”

Go Route is targeted at high school and college athletics, and Rolih says football is just the beginning of their pursuits; not only are other sports fair game, so are additional wearable products in the works.

Go Rout has raised $150k in some seed stage funding while maintaining affiliation with the Mayo Clinic Business Accelerator for additional profesional resources and support.

“Our product is proven to affordably help any high school or college team improve their game.  We’ve been received well within industry so far, we have earned revenue and growing a pipeline.”


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