NativeX Names New CEO Robert Weber


Minnesota mobile ad tech specialist NativeX has named Robert Weber as CEO.

Weber co-founded NativeX (formerly W3i) fifteen years ago with brothers Ryan and Aaron as a desktop distribution and monetization platform.  More recently, the company changed its name and jumped head first into the mobile app and gaming space.

He replaces seven year CEO Andy Johnson, who will remain Chairman of the Board.


“Andy was a great leader for many years,” Weber says.  “Companies will go through phases and our current phase is that of a leaner one, more entrepreneurial in form, which is my passion and personality.”

Minnesota Native and San Francisco resident Mike Wallin has also joined NativeX as VP of business development.  His previous company, mobile social gaming network Playphone, was acquired by GungHo in October.

Weber considers Wallin “A huge addition to the team.”

2014 was a mixed year for Sartell-based NativeX; new product launches, partnerships and industry achievements were met with with layoffs locally and in California.

“We’re focusing a lot of resources on native video advertising product Lightening Play,  which has grown 10x adoption since launching last fall with no signs of slowing down,” Weber commented regarding his priorities moving forward.