SparkStarter soft launched in early 2014 and came out really aggressively as of Valentine’s day this year.
The unique approach app revolves around Facebook and the concept of friends of friends. When a user downloads the free app, their friends are then considered part of the SparkStarter network — now topping 15 million profiles, according to Founder & CEO Tony Kramer.
After choosing criteria such as age and location, users are provided a list of potential matches and can vote up or down on the matches. Algorithms create compatibility rankings in percentages from zero to 100 while the compatibility percentage can increase or decrease depending upon votes from mutual friends.
Kramer says that about 54% in the network are non-single, aka “digital matchmakers” and 46% in the network are on the market. He attributes the early traction to the inclusivity of non-single persons in the dating process and effective gamification tactics.
SparkStarter has raised ~$250k in external funding recently, with another $250k coming via open round.
Although he hesitated to divulge montetization strategies, this bold entrepreneur has no qualms about his objective: to become not just the largest dating app in the country — but the most effective.