Minneapolis Startup Kidizen Raises $350k


Minneapolis startup Kidizen has raised $350k of a $450k round according a recent SEC disclosure.

Kidizen’s origin dates back to 2010 when Dori Graff and Mary Fallon co-founded Itizen as a means of swapping and tracking tangible goods via physical attachements. In 2013, Dug Nichols came on as CEO and Kidizen dropped the QR codes for a major pivot into a mobile-first p2p marketplace for used kids clothing and accessories.


The filing indicates some equity and debt involved, with $150 open; Sofia’s new angel fund, a group that invests in startups that are led by or serve women, is a known investor in this round.  Kidizen has been raising money off and on over the years, locally backed by Gopher Angels in addition to Revolution Partners/Steve Case and Uber exec Emil Michael.   All in, the venture has raised an estimated ~$900k to date.  Here’s a video of Nichols presenting at Minnedemo last year:


  • Rob Weber


  • Korf

    Well done Dori and team! Marketplaces have a lot of room for opportunity and innovation, especially when ios comes to Apple TV and “winter is over” for the 60″ home shopping experience.