Via News Release
MINNEAPOLIS, June 17, 2015 /PRNewswire/ — LeadPages, the world’s leading landing page and lead generation platform, today announced a $27 million Series B round of funding, led by Drive Capital with participation from Foundry Group and Arthur Ventures. LeadPages has raised $38 million in funding and has seen revenue grow tenfold since its previous funding announcement in September 2013. The company’s mission is to “Power the Majority of Digital Signups Worldwide.”
LeadPages has been cash-flow positive since its inception in January 2013, and hasn’t spent any of its venture capital funds raised to date. “Having this money in our coffers allows us to make larger bets,” said Clay Collins, CEO and co-founder of LeadPages. “In the next 12 months we’ll be tripling the size of our engineering team, acquiring two or three companies, and growing our enterprise sales team.”
In addition to the funding, LeadPages announced the addition of Drive Capital partner and co-founder Chris Olsen to its board of directors.
“We’ve helped over 35,000 customers rapidly create high-converting landing pages, run a/b split tests, and generate leads with our landing pages, web forms, and SMS lead generation campaigns,” Collins said. “This backing will help us expand our reach even further and it makes us not only the largest company in this space, but the most well-funded.”
LeadPages provides a variety of digital marketing tools that help businesses drive more signups and sales, and increases their conversion rates. LeadPages is the only company that allows its customers to generate leads via pages, email, social media and SMS text. The LeadPages platform supports a variety of customer interaction types — from signing up for a webinar, downloading a free whitepaper, and driving sales of products and services to simply capturing names and contact information. Customers can capture data on every interaction across its network of pages, forms, links, and phone numbers, then send that data to leading enterprise integrations including Salesforce, Mailchimp, and HubSpot. Users can publish pages to WordPress, Facebook, or their own servers. Since its launch in January 2013, LeadPages has worked with more than 35,000 customers to generate leads and increase conversion rates, some by more than 400 percent.
“Cloud software continues to improve enterprises – increasingly at the departmental level. Companies like LeadPages are setting a new standard,” Olsen said. “LeadPages does for marketers what Salesforce did for sales reps. They are a great example of a Midwest company using the region as a strategic advantage to build the market leading business in a major category.”
The funding announcement also coincides with the launch of LeadPages Corporate, an enterprise-level version of LeadPages, and the launch of LeadPages’ first-annual user conference, Converted, taking place October 20-21, 2015 in Minneapolis.
For more information on LeadPages, including employment opportunities, visit www.leadpages.net.
Based in Minneapolis, LeadPages launched in January of 2013 and is led by co-founders Clay Collins and Tracy Simmons. The company was created in response to increasing demand for customizable, mobile-friendly landing page templates that publishers can split test and integrate with email service providers and customer relationship management (CRM) platforms. LeadPages customers pay a monthly or annual subscription fee for access to the LeadPages platform (which includes hosting of their pages). For more information, visit www.leadpages.net.