By Julio Ojeda-Zapata, Pioneer Press
“Caterpillar used to have many ways to consummate a sale — too many, it turned out. The Peoria, Ill., company is best known for its hulking construction machines, like tractors and backhoes. But it actually has 10 distinct business units hawking hundreds of products with thousands of variations.
The problem? Sales staffers heading out to woo clients did not have a single, consistent system for making pitches, distributing promotional materials and gathering market intel about prospective buyers. App Data Room, a privately held St. Paul technology startup, got Caterpillar and many of its franchisees around the world to streamline their sales operations.”