Target Tests Beacon Beaming In 50 Stores


By Kavita Kumar, Star Tribune

Target Corp. is taking the next step to integrate smartphones into shopping by testing a system that alerts customers to deals and reviews as they walk through a store.

The Minneapolis-based retailer on Wednesday will become one of the largest to test a technology known as beacons, which are small transmitters placed above a shelf that send signals a short distance. They will link to shoppers’ smartphones through the Target app, sending them relevant coupons, deals and product recommendations based on where they are in the store.”

Read More…