This victory rewards them with a total of $80k cash and plenty of deserved recognition within the entrepreneurial community.
Their product, Astropad, turns the iPhone & iPad into robust graphics tablet by interfacting directly with Photoshop using their proprietary LIQUID wireless display technology. Launched this February by former Apple engineers Matt Ronge (above) & Giovanni Donelli, it has since topped 65k downloads.
Ronge says that they will continue to capitalize on their momentum as Apple’s new larger iPad + Pencil comes to market, as announced earlier today.
Their largest competitor is Asian manufacturing company WACOM, with estimated annual product sales in the realm of $300m and an 85% market share. This represents a lucrative niche ripe for disruption by a stronger performing and lower cost solution with broad appeal to a creative demographic loyal to the Apple experience.
The duo has boostrapped their company so far with the assistance of two full time employees, and say that raising a round of capital may be necessary sooner than later to reach the next level of their potential.