GoKart Labs Launches New Startup Called The Big Know



By Beth Snyder Bulik, Advertising Age

“Can brands teach consumers a thing or two? That’s what GoKart Labs, a Minneapolis ad agency, is betting on with the upcoming launch of The Big Know, an educational course-based platform with content provided by brands.

“When you think about the best organizations out there and how much knowledge they possess and the kind of experts they have access to, it’s incredible what can be done,” said Don Smithmier, co-founder of GoKart Labs and CEO of The Big Know.”

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