Beta Byte: KnectIQ



Beta Byte is a series underwritten by Bust Out Solutions for that early stage tech found somewhere between idea and traction.

What is the name of the company and/or product?

KnectIQ, Inc. can be found online at and on Twitter @knectiq

What problem does KnectIQ solve ?

KnectIQ protects and connects sensitive personal and business data. Leveraging a unique and proprietary approach, KnectIQ enables the secure cloud-based transfer of de-personalized data and its authorized use on demand.

The company’s patent pending technology also provides secure authentication for trusted communication between devices, within supply chains and among business partners. In our digital world, where critical decisions, global commerce and innovation all depend on secure, cost-effective and useable data connections, knectIQ is the solution.


What is the full launch/release date planned?

We anticipate the first beta site with customers/development partners to launch in Q1 2016.

Who is on the team?

Led by former medical device executive and serial startup entrepreneur Ken Morris and former banking executive Mike LaFontaine, KnectIQ brings decades of technical and operational experience to the marketplace. KnectIQ is also pleased to have the support of industry-leading privacy and information security experts, such as Larry Ponemon of the Ponemon Institute.

What is the specific technology or combination of technologies is used?

KnectIQ’s proprietary approach utilizes patent-pending technology, including an algorithm that creates unique digital fingerprints for a sender and receiver of sensitive data while only transmitting de-personalized data. KnectIQ compliments existing cybersecurity modalities such as encryption, hashing and salting while ensuring data remains usable by authorized parties.

What is the size of the market and how will you scale?

KnectIQ’s market potential is tremendous, with versatile applications in industries ranging from healthcare, to financial services, to manufacturing, to IoT devices and cloud-based telecommunications. For example, the IoT market should top 25 billion devices by 2020. KnectIQ’s leadership has plans in place to ensure rapid scaling as necessary, with decades of experience having built international teams to ensure successful operations.

What is your revenue model?

KnectIQ’s revenue model is as versatile as its market applications, ranging from revenue based on data volume usage, to per-transaction fees, to per-device fees.

What is your greatest strength?

KnectIQ’s novel security approach in an environment that demands new solutions to growing cybersecurity threats, while also providing for efficient data connectivity.

What is your biggest weakness?

As a new market entrant in a crowded field, KnectIQ’s novel approach is not always immediately understood. We’re working hard to get the word out!

What is one resource you could use that would take this to the next level?

Visibility! We’re grateful for any referrals and eager to tell our exciting story!

Is there anything else you would like to add?

Thank you.


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  • Frank Jaskulke

    Nice! Ken is good people and KinectIQ is doing great things!