This Minnesota Security Startup Is Ready To Unlock The Market

Password-BossThe number of online services and apps requiring login credentials these days is only expanding. The old methods of using one consistent password, writing them all down or putting into a spreadsheet are no longer scalable or secure.

“Everyone needs a password manager,” says local entrepreneur Steve Wise, full stop.

A longtime tech consultant, Wise recognized this growing need a few years ago.  After some preliminary research, he discovered that less than 10 percent of individuals across the country actually use an app specifically to manage their login info for websites.

Furthermore, the existing options within this space, he found, were mostly geared toward technical users rather than the average consumer — perhaps contributing to the lack of widespread adoption.

“Other products seem to be built by techies for techies, and their product marketing approach reflects this,” he says.

So he went to work developing a password manager with a heavy focus on accessibility and simplicity. After almost two years of development, Password Boss is born.

Wise says his timing as ripe, “The market is hitting an influx where password managers will be the new norm,” he says, pointing to high-profile security breaches and identity thefts that have been rampant in the news as catalysts.

“At the end of the day, you shouldn’t have know any of your passwords except for one master password.”

Password-Boss-Mobile-ScreenshotThat is the very premise behind Password Boss, which houses all of your credentials under one login. Once you’ve signed into the app, which runs on Windows, iOS and Android, you’ll be able to access and — if desired — share your sensitive info securely across device.

Self-funded and built from scratch with the help from a team of dozen developers, Password Boss utilizes a system wherein encryption and decryption of data occurs locally on the user’s device itself, meaning that no one other than that user — not even the company itself — would be able to view someone’s stored passwords.  You can synchronize data across all devices that the app is set up on, making it easy to access your information from your phone, computer or tablet.

Password Boss is available for free and allows users to store an unlimited number of passwords. There is also a Premium (paid) version with features such as online backups, 2-step verification and unlimited password sharing available for $29 per year.

Wise wants Password Boss to capture market share in a space currently led by brands such as LogMeIn and LastPass (which interestingly merged earlier this month), and believes that differentiating Password Boss by it’s ease of use is the key to long term success.

“We’re trying to put more of a human face on it and make it more appealing to the 90 percent of users who don’t have a tool…yet.”


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  • jerdei

    Very cool. I’ve used a number of password managers over the years and currently on Roboform. I strongly dislike the Android version of Roboform and there are strong aspects that annoy me on the PC end as well. Looking forward to giving this one a try.

    • john davis

      Have you tried Enpass Password Manager? Enpass has a very clean UI. For PC the app is totally free. I think it will fulfil all your requirements.