Beta Byte: Who’s Driving


Who's Driving Carpooling AppBeta Byte is a series underwritten by Bust Out Solutions for that early stage tech found somewhere between idea and traction.

What is the name of the company and/or product? Where is it found online?

Who’s Driving

What problem does this solve for?

Who’s Driving reduces the stress of getting kids to their activities by simplifying the act of carpooling. As a result, users will free up valuable time, which in the past was typically consumed trying to manage the carpooling process.   Who’s Driving streamlines communications for drivers and riders, and eliminates all the other correspondence (spreadsheets, emails, group text messages, shared calendars) currently being used to manage the process of carpooling.

What is the full launch/release date planned?

Late November/early December 2015


Who is on the team?

Monica Stuart – Cofounder, Product Management

Anne Cramer – Cofounder, Design + Marketing

Paul Cramer – Advisor

What is the specific technology or combination of technologies is used?

We are building native iOS (using Swift) and Android (using Java) applications that will be distributed through the Apple App Store and Google Play Store. We are using Ruby on Rails to build the underlying RESTful Web Services that power the mobile apps.  Our secret sauce/IP is our experience living in the problem domain of managing carpools.

What is the size/scope of your market and how will you scale?  

According to ESPN there are approximately 60MM children between the ages of 5-16 in the United States, of which 22MM play youth sports. This is projected to grow to 80MM by 2049.   This represents a significant market, however it doesn’t include non youth sport activities like after school programs, math club, etc.  We estimate the market to be closer to 40MM kids that are participating in some type of youth activity.

Who’s Driving will initially focus on the carpooling needs of youth in the United States.  We do anticipate making Who’s Driving available in other locations outside the United States the early part of 2017.  As we continue to grow, we anticipate expanding our demographic to address opportunities with the elderly, college students, and in areas with large corporations that have commuting workforces (eg Houston).

What is your revenue model?

Our primary goal right now is to acquire loyal and enthusiastic users.  We have a monetization strategy that we anticipate rolling out the second half of 2016.  We will be learning and collaborating with our users during the first half of 2016 to validate our strategy.

What is your greatest strength?

Our greatest strength is we understand busy families. We know, from personal experience, how frustrating carpooling is for families. It’s a enormous job to get kids to activities and sports. We are devoted to making life easier for families by streamlining carpooling. We have built a solution that will eliminate the countless emails, text messages and spreadsheets that are used today for carpooling.

What is your biggest weakness?

Marketing. We are currently exploring how to most effectively grow user adoption through key channels such as social media, email, blogs and lead nurturing.

What is one resource you could use that would take this to the next level?

The one resource we could use to help accelerate our growth is someone who is focused on building our channel strategy and connecting with relevant youth sport networks, social media influencers, and potential partners.

Is there anything else you would like to add?

We are excited to learn and collaborate with our users, the vibrant Minneapolis start-up community, and our strong network of mentors. This collaboration, along with our Who’s Driving app, will help us reach our goal of reducing the stress of getting kids to their activities by simplifying the act of carpooling.


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