Founded in 2013 by Ryan Broshar, BoomBoom specialized in allowing artists to sell items to mothers, a social commerce niche that played along the lines of Etsy.
Brohl came in as the CEO in early 2014 to lead the company and raised $500k while hiring up 12 employees, but ceased running the company around the end of the year.
“We sold because it was the right thing to do for all our stakeholders,” Brohl said of the motive. “We weren’t experiencing the kind of growth that we aspire to achieve and therefore decided to move on to the next thing.”
He says new owner will keep the site and brand alive, albeit minus the team and CEO, since Brohl is moving into an Entrepreneur In Residence role with Techstars. He’ll continue working with Broshar and a TBD Program Manager with launching the Target Retail Accelerator this year.